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Artificial Superintelligence Alliance It was a Tuesday in May 2010. Laszlo Hanyecz posted in a Bitcoin forum. He wanted someone to order him two Papa John’s pizzas. His price? 10,000 BTC.
Someone took the deal. The pizzas arrived. Laszlo was happy.
The rest of us are still thinking about it.
Here’s what makes this story more than just a fun fact. In 2010, Bitcoin had no real price. No exchanges. No institutional backing. It was code with a community. Spending it felt logical, because spending is what money is for.
“The biggest losses in crypto aren’t from bad trades — they’re from good assets sold too early. Before you exit, ask yourself: do I actually understand what I’m holding, or am I just reacting to the price?”
But that’s the trap most early holders fell into. They didn’t know what they were holding.
Fast forward to today. Every Bitcoin cycle produces the same type of investor. Someone who buys early, doesn’t understand the asset, and exits too soon. They sold at 3x when 300x was still ahead.
The Bitcoin Pizza story isn’t about regret. It’s about conviction. Laszlo didn’t lose because he was careless. He lost the upside because nobody had a framework for valuing something genuinely new.
Do you have a framework for what you’re holding today?
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